Wed 17 February 2021 15:30-17:00
Online
David Kelley, founder of IDEO and the Hasso Plattner Institute of Design at Stanford University, describes design thinking as a “framework for creative confidence” to provide those who don’t normally consider themselves to be creative a way to solve world problems using principles of design.
This workshop is based on Dr. David Steinberg’s popular video lecture on design thinking, part of his lecture series for his Heriot-Watt University course “Business Skills for the Second Machine Age”. This engaging workshop will focus on the Stanford d.school design thinking process (empathise, define, ideate, prototype, and test) and build on Dr. Steinberg’s Customer Engagement workshop to help FMFS students uncover the underlying issues associated with a given problem. The secret to effective design thinking is the “front-end” information-gathering and problem-framing processes requiring an advanced questioning competency that fosters empathy and trust. This hands-on session will open your eyes to the power of design thinking and provide you with a new approach to solve complex problems.
Once you register using this link you will receive an email containing a link to the full programme booklet, you can then register for any of the events. There are separate links for each event so make sure you register to all events you wish to attend.