YOUR OPINIONS COULD LITERALLY PAY OFF.
How we use your information
We want you to feel confident about sharing your experiences with us. Here's what happens to your information when you complete a Big 6 survey.
What information do we collect?
To take part, you'll need to sign in using your Heriot-Watt University Microsoft 365 account. This allows us to record your email address alongside your survey responses.
We'll also match your responses with demographic information we already hold in our membership database, provided by the University under our data-sharing agreement. This includes:
- Year of study
- Level of study
- School
We use this information to understand how experiences differ between groups of students and make sure our findings reflect our diverse student community.
Why do we link your survey responses?
If you complete more than one Big 6 survey, we'll link your responses using your email address.
This helps us understand the bigger picture of student life, rather than looking at each topic in isolation.
Before analysing your responses, we'll replace your email address with a unique respondent ID. This is known as pseudonymisation and means we can connect responses without routinely using information that directly identifies you.
Your responses will remain confidential and access to identifiable information will be restricted.
What do we do with the findings?
We'll use your responses to:
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Better understand students' experiences, needs and priorities.
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Identify challenges and opportunities for improvement.
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Shape HWUnion's services, campaigns and representative work.
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Help us influence decisions affecting students.
We may share summary findings with partners, including Heriot-Watt University, where this supports our work to improve the student experience.
We won't share your individual responses or identifying information with these partners as part of our reporting. We'll also take care not to publish results for very small groups where individual students could potentially be identified.
What's our legal basis for using your information?
Under UK GDPR, we process your survey responses and associated demographic information on the basis of legitimate interests (Article 6(1)(f)).
As your Students' Union, we have a legitimate interest in understanding students' experiences, representing their views and improving the services and support available to them.
Using survey responses alongside relevant demographic information helps us identify differences between student groups, understand barriers to participation and ensure our representative work is informed by a broad range of experiences.
Our use of existing membership information for these purposes supports our role in representing students under the Education Act 1994.
Where surveys involve information requiring additional legal protections, such as health, disability or ethnicity information, we will apply the relevant safeguards and data protection requirements.
How long do we keep your information?
We'll keep your survey data for three years from the date you complete each survey.
This allows us to compare findings over time and understand how student experiences change.
After this period, personal data will be deleted or anonymised in accordance with our retention arrangements. Anonymous summary findings may be kept for longer.
Can you choose whether we contact you again?
Yes! At the end of each survey, you can choose whether you're happy for us to contact you by email about further research on the topics covered.
This could include invitations to answer additional questions or share your views in more detail. It won't involve us asking you to explain your individual survey responses.
If you agree, we'll add your email address to a follow-up research mailing list for that survey.
This is entirely optional, and you can withdraw your agreement at any time.
YOUR DATA, YOUR RIGHTS
Under data protection law, you have rights over how your personal information is used, including the right to access it, request corrections and, in certain circumstances, have it deleted or restrict how it's used.
You also have the right to object to our use of your personal information where we rely on legitimate interests. We'll consider any objection in accordance with data protection law.
You can find more information about your rights, how to exercise them and how to contact us in our Privacy Notice.
You can also raise a concern with the Information Commissioner's Office (ICO) at www.ico.org.uk.